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In a bold step toward global expansion, South African fintech investment firm Crossfin has announced a strategic investment in Unitey Digital Holdings, a UAE-based fintech platform. This move marks Crossfin’s official entry into the Middle Eastern market and sets the stage for further growth across Asia and beyond.
The investment is being channeled through Crossfin’s newly launched Singapore arm, created to extend the company’s proven fintech investment strategy to emerging markets outside Africa.
“Our goal since the founding of Crossfin has been to support strategic payment rails across Africa and now beyond, by backing fintech innovations that can scale across these infrastructures,” said Anton Gaylard, Co-founder and CXO of Crossfin. “Our investment in Unitey is a strong step toward building a diversified portfolio across the Middle East, Africa, and Southeast Asia.”
The new Crossfin Singapore initiative is backed by two major anchor investors — Standard Bank and Turing Capital Fund, a sub-fund of Chronos Capital Fund VCC.
Michael Jordaan of Chronos Capital Advisors SA emphasized Unitey’s critical role in providing infrastructure solutions that empower central banks and elevate digital payments ecosystems.
Founded in 2021 by Muzaffar Khokhar, Unitey is an emerging markets technology holding company. It includes Mercury, a payments infrastructure and service provider, and Shukria, a licensed UAE-based payment services brand.
“Having worked closely with the South African fintech ecosystem, I’ve always admired its excellence,” said Muzaffar Khokhar, CEO of Unitey. “We are thrilled to have Crossfin join us on this journey to accelerate the success of what we began in 2021 alongside my co-founders Muzaffer Hamid and Gururaj Balakrishna.”
This partnership signifies more than just an investment—it represents a convergence of expertise, innovation, and ambition. Crossfin’s entry into the UAE fintech space through Unitey underlines the increasing importance of cross-border collaboration in driving the future of digital finance.
