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Amazon Payment Services has joined forces with Tamara, the leading Buy Now, Pay Later (BNPL) provider in the GCC, to offer a seamless instalment payment experience across the UAE and Saudi Arabia. This strategic partnership brings Tamara’s Sharia-compliant, interest-free payment solution to Amazon’s regional merchant network—strengthening the growing demand for flexible digital payments.
With this integration, shoppers can now split purchases into four interest-free instalments directly at checkout. The initiative not only enhances convenience for consumers but also empowers businesses to improve conversions, increase order values, and reduce cart abandonment.
Tamara’s payment model, which aligns with Islamic finance principles, continues to resonate strongly in the region. The partnership supports Amazon Payment Services’ vision of expanding flexible payment options and boosting e-commerce growth in MENA.
According to Peter George, Managing Director of Amazon Payment Services in MENA, BNPL is now an essential part of the customer journey. He highlighted the partnership’s role in helping merchants tap into new revenue streams while delivering added value to shoppers. Sami Louali, Chief Revenue Officer of Tamara, expressed confidence in the collaboration’s potential to scale Tamara’s reach while providing a hassle-free payment experience.
Amazon Payment Services already works with over 25 banks in the region to offer long-term credit instalments. By integrating Tamara’s debit-based BNPL solution, Amazon adds greater choice and accessibility—helping merchants serve today’s digitally-savvy consumers more effectively.
This move marks a major milestone in the evolution of online payments in the region and positions both companies at the forefront of financial innovation in the Middle East.
